Lisa Ulbricht
Bakery Lisa Ulbricht

Passion for Colour in Bakery with Advanced Dispersion Technology

baked goods

I enjoy ‘breaking the rules when it comes to what I eat or drink

e.g. eating breakfast foods at night, combining unexpected flavours…:

Source: Kantar Profiles / Mintel, Sept 23

30%

Germany

31%

United Kingdom

31%

Mexico

35%

Poland

35%

Australia

40%

United States

45%

South Africa
baked goods

As flavoured and sweet baked goods become increasingly elaborate, the segment is entering an era of hyper-flavour combined with ultimate visual appeal.

Each year, 38% of bakery launches in European markets are ‘seasonal’ products that highlight vibrant and attractive colours with indulgent flavours.

Source: Mintel GNPD 2024
baked goods

Maximizing colouring options across all botanical sources, solubility plays a key role in the effectiveness of colouring foods and natural colours.

baked goods, red velvet
cupcakes
yellow cake

The result would be challenges like:

colour bleeding
specking
incomplete blending
ADT LOGO
donuts

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