Gerrie Odendaal
Beverage Gerrie Odendaal

Premiumization: The Next Alcoholic RTD Frontier

The global alcoholic Ready-to-Drink (RTD) category is expected to see a significant shift towards premiumization and ready-to-drink innovations. This is evident in stats like:

Searches for canned cocktails were up by 1040% since 2019.

According to the IWSR RTDs 2023 Strategic Study, the alcoholic RTD category is expected to reach $40 billion by 2027 across 10 key markets, including South Africa.

Why Premium RTDs or Canned Cocktails?

Spirit-based RTD’s and Canned Cocktails are made with real ingredients and high-quality alcohol, unlike the more artificial malt beverages that dominate the market.

This offers consumers value in the form of:

colorful alcohol
assorted cans of alcohol
alcohol outdoors
orange alcohol
alcoholic drinks with fruit additive colors next to them
alcoholic beverages
alcoholic beverages
alcoholic beverages
alcoholic beverages

Request a consult today!

Subscribe for the latest colourful insights!

Sign Up
Request a sample