Health-conscious consumers are prioritizing functional food, beverage and supplement products as part of their nutrition, health and wellness approach and they are placing high importance on all-natural products. This holistic approach to preventative health trend is boosting the product launches for vitamins and dietary supplements.1
There is a phenomenon where consumers form judgments on the effectiveness of a medication or supplement based on factors such as taste, shape and colour.
How can you achieve vibrant colours in effervescent tablets and hydrated products? If you want the colour to be visible, the plating properties for effervescent tablets or powder formats is essential. Standard natural hues do not have plating properties when they are in powder form. For example, because of the size of its particles, the colour from beetroot would not mix uniformly and the coloured powder would wind up appearing like a salt and pepper mixture. For effervescent tablet and dry drink combinations, a plating-grade natural colour that mimics a synthetic lake is the perfect choice.
Contact us to get more information about our effervescent colouring, flavouring and taste modulation solutions to make your product stand apart from the competition.
