Sensient’s Innovative Natural Colour Applications in Pet Food

Colour has long been used to add uniformity and visual appeal to dry kibble, wet food, and treats. With growing scrutiny and evolving pet food labelling regulations, brands are seeking safe, effective colouring foods and natural colour solutions to enhance products or replace artificial colours. That’s where Sensient steps in.

With decades of expertise in food-grade colourants, Sensient’s Pet Food Application Team provides customized solutions to achieve consistent brown hues across a variety of protein and flavour profiles—including beef, chicken, salmon, and bacon. Our colouring foods and natural colour portfolio includes heat-stable, pH-sensitive, and clean-label solutions tailored for different processing methods like extrusion and baking.

From formulation to compliance, our experts support pet food developers with regulatory insight, label-friendly options, and industry-leading safety through our Certasure™ program. Whether you’re targeting a meaty red, savoury brown, or creamy poultry hue, Sensient helps you find the right colours without compromising performance or consumer appeal.

Ready to go natural in your pet food colour strategy?