Consumers are always looking for new and exciting, never-before-seen products to try. In times of economic hardship, small indulgences via limited edition or seasonal flavours of shopping basket staples are popular.
Mintel 2024
Brands can capitalize on this interest in seasonal LTOs with bright, eye-catching colours tied to bold, unusual or seasonally appropriate taste profiles. From upgraded twists on the classic fall pumpkin to bright spring florals, there are endless opportunities to build delicious LTOs to delight shoppers.
A zesty Summer Citrus iced donut would be a perfect pair with a refresher, and bright oranges and yellows can be achieved with naturally oil-soluble colour solutions annatto or paprika as well as with Microfine™ solutions from beta carotene.
Mintel 2024
Elevate with indulgent flavours like Brown Sugar or Coffee. Caramel-free natural brown solutions are perfect to help you achieve the savoury brown shades that are trending right now.
Mintel 2024
Pumpkin (with or without spice) is a classic orange flavor for seasonal launches as well, and to achieve the darker shade associated with this autumnal profile compared to a brighter citrus hue, beta carotene or annatto can be used at higher usage rates. Sensient’s portfolio of Colouring Food products based on concentrates and extracts from specially selected edible plant sources will help you achieve clean label and vibrant shades. For an even browner hue to emphasize a Nutmeg or Maple element, Sensient’s Natural Brown range would be the perfect fit.
Fruit flavours are increasingly popular throughout the year. Red fruits like Strawberry, Red Raspberry or Cherry top the list for Valentine’s and other limited-edition launches. Achieve bold, natural red hues to replace Red 40 with our Uberbeet platform.
Bright whites that can connect with well-known themes like summery Coconut or Marshmallow are perfect for both Halloween and Easter. Due to global trend toward naturalness, brands are looking to replace Titanium dioxide while maintaining the clean, bright white appearance of an icing or coating…
Click here to learn more about Sensient’s portfolio of Avalanche™ solutions
Enhance spring or Easter launches with trending pink floral flavours like Hibiscus or Rose, both of which are seeing huge seasonal launch growth year-over-year according to 2022 Innova data. Beautiful pink hues can come from beet juice, Berry Microfine™, or carmine. Check out our blog on using Sensient Microfine™ based on colouring foods and natural colours here. You can benefit different fat-based decorations or white chocolate-based chips, often used in cakes, cookies, and other bakery items for a unique look with Sensient Microfine™.
For purple and blue hues to connect with flavors like Lavender, Spirulina and Spirulina blends offer developers range from soothing pastels to deep royal shades.
Deep green shades are also possible with blends using spirulina colour solutions. Also achieving vibrant green shades is possible with chlorophyll/in or combinations of spirulina with yellow components like Turmeric or Carthamus.
Lower usage rates also enable fresh minty hues. These would be perfect for Christmas Evergreen or even that summer Watermelon!
The rainbow is just as wide, but different solutions will offer the best performance when heat processing comes into play!
To get started with a sample from our natural rainbow, submit a request. If you still have questions about a shade or solution, reach out so a technical colour expert can help you find an answer quickly!
