Sensient’s Innovative Natural Colour Applications in Confectionery

Confectionery products often demand vibrant colours. The visual appeal of candy plays a crucial role in attracting buyers, particularly with respect to impulse purchases in the confection category. Sensient’s colours enhance this appeal, contributing to the whimsical and nostalgic nature of confectionery products, which continue to captivate consumers through social media and sensory experiences. Sensient offers a comprehensive range of colouring foods and natural colour solutions for the confectionery industry, achieving the desired colour vibrancy whilst meeting the growing demand for clean-label products and vibrant, stable colours.

The confectionery sector is manifold in terms of subcategories, and so is our portfolio of colour solutions: Vibrant and stable colour shades for high boiled candies with long shelf life and high process temperatures combined with low water content. Brilliant natural shades for jelly sweets in single or multi-colour solutions with low migration properties. A diversity of shades suitable for many types of sugar decoration, i.e. sugar pastes, icings, glazes, crumbles or fillings which can be applied to confectionery. A full portfolio of solutions for any type of coloured chocolate for chocolate-based confectionery.

Sensient’s natural colour options cater to any confectionery project, such as panned, gummy, fat-based, boiled, or jelly confections. Our experts can help you navigate the unique challenges posed by different products, including heat, moisture, pH, and solubility. Whether creating vibrant gummies, hard candies, or chocolates, Sensient helps brands deliver visually captivating, natural treats that meet consumer preferences for clean ingredients and eye-catching designs.