Naturally Vibrant Colour Shades in Powder Applications

Cost-in-Use

As public interest in ingredient declaration for food and beverage products grows, brand marketers are looking to their R&D Directors for colours with clean label implication that keeps their products relevant to consumers at cost-in-use targets that maintain acceptable price levels. There is a direct relationship between colour and cost-in-use in powder beverage mixes.

Depending on regional consumer preferences, colour visibility may be desired in the dry powder, the finished beverage, or in both. If the powder needs to be naturally coloured, then you might need the technology of an excellent plating grade natural solution such as the Microfine™ where cost-in-use would typically be increased. In contrast, if the colour is only required in the finished beverage, a natural colour powder would suffice and cost would be standard for that of colours from natural sources.

Cost-in-use will also vary depending on desired shade intensity. The more intense the desired colour shade is, the higher the colour pigment level or the colour dosage rate will have to be. This most often goes in line with an increasing cost-in-use.

Creating naturally vibrant colour shades in powder applications via natural colouring solutions can be a challenge, but is possible with Sensient’s Microfine™ range.